Case Studies

WeMavin Helps Galaxy Entertainment Group Craft the Language of Five-Star Luxury

When a guest steps into The Ritz-Carlton, Banyan Tree, or JW Marriott, they expect an experience of unparalleled luxury. Galaxy Entertainment Group (GEG), which operates a constellation of these world-class properties in Macau, needed its website to be the digital front door to that same five-star experience. The language had to be as elegant, inviting, and flawless as the service itself.

GEG tasked us with localizing their website from English into five key languages for their diverse international clientele: Traditional Chinese, Simplified Chinese, Indonesian, Japanese, and Korean. This project was not about translating words; it was about translating an atmosphere of sophistication and world-class hospitality. Every phrase had to capture the unique prestige of each hotel brand under the GEG umbrella, from the Galaxy Hotel™ to Hotel Okura Macau.

Our solution was to deploy creative teams of linguists who specialize in the luxury travel and hospitality sector. They understood that the right tone was essential to connect with discerning travelers and maintain the integrity of these globally respected brands. They meticulously crafted copy that was not just accurate, but also aspirational and evocative.

The result was a seamless, high-end digital experience that reflects the quality of GEG's physical resorts. Our ability to deliver consistently superior work while adhering to the rigorous standards of a major corporation was key to the project's success. We are proud that our translation work has won praise from their Corporate Office Procurement department, a significant endorsement that speaks to our professionalism, reliability, and our role as a trusted partner to leaders in the luxury industry.